One Moore Year in Stationery - 2025 Wrapped
How is it we are coming to the close of 2025? This time of year we try to slow down amidst the Holiday chaos and start to reflect on the year that was, and can't help thinking ahead to our goals for 2026.
The year opened with a jolt when I got fired. Truly did not have that plot twist on my bingo card. As they say on Survivor, I was blindsided. After three decades in the hospitality design world, I was shown the door on January 15th. But save the tissues. January 16th became my first day of freedom. I woke up, worked out, got ready like always, and then headed to work for the person who actually deserved my energy: me.
I’m no longer under a sexist boss who thought it was acceptable for a man to watch porn and shop for automatic weapons on the clock, and who punished the women who called it out. Would I speak up again? Abso-fucking-lutely. And I’m proud that standing my ground is the reason I’m gone. It's a badge of honor because All the Cool Girls Get Fired. (That book is on my Christmas list!) I will be celebrating my one year anniversary of freedom in just a few short weeks with my fellow firee! All this being said, I had a lot Moore time on my hands to spend growing Maggie Moore Studio as a full-time boss.
Maggie Moore in Stores in 2025
Our big goal in 2025 was simple: get our cards into Moore stores and keep our little paper dream growing. We pushed for a huge drop of new goodies in July in time for Faire Summer Market. For the first time ever, it didn't feel like we were sending cards to print in the eleventh hour, sending out a few emails and crossing our fingers. We actually had time to plan!
We set our sights on growing the biz on my home turf of New England. We added 76 total new items in 2025 and in July our big drop included lots of new Boston, Cape Cod, and Rhode Island cards and stickers and we targeted New England stores with custom New England Summah Mailers just for stores in Maine, Massachusetts, New Hampshire and Rhode Island. This was followed up with what seemed like about a million emails. The result was our best Faire Summer Market yet. Turns out, when you have the time to take all the right steps, oh wow, it actually works!
We ended 2024 just shy of 100 stores and we are ending 2025 with an additional 35 new shops for a grand total of 133. I'm going to put it out there into the universe now. Our goal is to be in 200 stores this time next year.
If you know of a local shop that would be a perfect home for Maggie Moore, send it our way!
Maggie Moore by the Numbers
With 928 total orders, wholesale continues to be our top revenue maker with 73% of our sales. Our top selling card of the year for the second straight year is the Happy Bird Day Orioles Card. The page most landed on in the Maggie Moore online shop? Happy Bird Day Eagles and on Etsy this card was by far the favorite with 233 orders. Turns out people really like the Philadelphia Eagles. I guess winning a Super Bowl helps.
How about our Maggie Moore Hot Dog Race? Our Team Ketchup, Mustard and Relish Stickers are still hot sellers. Last Year Team Relish was your clear winner, no photo finish necessary. Leading the race this year Team Mustard rallied with Team Relish not far behind and Team Ketchup bringing up the rear. But your favorite sticker of 2025 was All that and a Bag of Crab Chips.
Our Maryland Faves Print was your favorite for the second year in a row, with Home Is Where the Old Bay is at number two and surprise, the Philadelphia Eagles Type Mashup at number three. We added four new Type Mashup prints this year, Outer Banks, Jersey Shore, Massachusetts Food and the Eagles. Not sure what will be next but if you have a suggestion, drop it below!
Jotting it Down - Maggie Moore Notepads
When we started Maggie Moore in 2019 (yup this little baby is 6!) our first bitty baby craft fair was at the Towson Elks Lodge. We had a handful of designs and we printed them on Mugs, Christmas Ornaments, Tumblers, T-Shirts and Onesies in addition to cards and prints. We quickly realized all this inventory was a lot to manage (my husband is very sensitive about his basement storage) and paper consistently sold. We cut it down to cards and prints and eventually expanded into the sticker world.
Let's face it, we aren't exactly lightning fast to add new items to our product line up. Let's see if we can change that next year. We met at the beginning 2025, throwing around new product ideas to scale our business up and landed on adding notepads to the family which we are happy to say you are loving and our Chippin Away at To Dos was your clear favorite. Ideas for 2026 include wrapping paper, coloring books, and a calendar. Anything you would like us to add to the mix?
Moore Stuff
We started a blog in 2025! Or more accurately, we actually started showing up to the blog in 2025. No more once-or-twice-a-year posts written only when inspiration, caffeine, and the planets aligned. This year, we posted consistently and ideas for new blog posts kept popping in my head. And if you’re reading this, I suppose you already know that. Unless I’m just talking to myself again. Is anyone reading this?
All jokes aside, I’ve truly loved blogging. It’s been a joy to write about our year in stationery, pull back the curtain on how things get made, and share the stories behind some of our favorite cards and prints. We've talked about our favorite Snowball Stands, my fear of the Bay Bridge, the history of the Berger Cookie and Hoodsie Cup and celebrated Maryland's new official state drink the Orange Crush. Turns out, typing out our paper-obsessed thoughts is actually pretty fun. 💌✏️ What else should we talk about in 2026?
Our online shop is a constant work in progress. We’re always tweaking, polishing, and fussing over the details, so swing by the website and tell us what you think.
And while you’re there, exciting news: you can now leave us a review! Please do. We’re on a mission to get Moore reviews in the shop, and honestly, we wouldn’t be mad if you left more than one. Just saying. 💌 Here is our favorite heartwarming review of 2025. Thank you Arthur!
Looking forward to 2026
We're already buzzing about 2026. Right after Christmas, we have a big drop of about 25 new cards and stickers that we are busy finishing up just to make our holidays crazier! Expect lots of Valentines obviously because Valentine's Day is our Super Bowl. There’s also so much Moore in the mix, including a new Baltimore Valentine that I’m especially excited about. We hope you fall for it just as hard.
Have the best friggin holiday and thanks for riding with us on this stationery journey and making it another great year! We will chat again soon!
Comments
Erin said:
Hope this year was the best year ever! Getting fired was probably the best thing to happen to Maggie Moore!